Case Study - Bevvy IQ: The Virtual Brand Manager Assistant
Revolutionizing Beverage Distribution with AI
Client Challenge
A leading U.S. beverage distributor faced increasing complexity in managing supplier-distributor relationships and operational processes. Key challenges included:
- Maintaining real-time pricing across diverse clients and chains.
- Analyzing sales data to identify performance trends and market gaps.
- Optimizing distribution routes and ensuring execution at the store level.
- Managing complex promotional calendars and pricing structures.
- Providing actionable insights to support sales teams, pricing coordinators, and management.
Our Solution
We developed Bevvy IQ, a Virtual Brand Manager Assistant specifically tailored to the beverage distribution industry. Powered by AI, Bevvy IQ streamlines operations, improves data-driven decision-making, and enhances supplier-distributor coordination.
Utilizing the company’s extensive brand portfolio, pricing structures, retailer data, sales results, and promotional performance metrics, we created a custom AI IQ tailored to their unique needs. This solution allows users across departments—sales, pricing, and management—to query data effortlessly using an intuitive conversational AI chatbot. By transforming complex datasets into actionable insights in real time, Bevvy IQ empowers teams to make informed decisions quickly and efficiently.
Eric Ramos, Consulting Partner: “Our collaborative approach means you’re never just a client—you’re a partner in innovation.”
Core Capabilities
1. Sales Team Support
- Provides real-time pricing updates, including promotional and chain-specific adjustments.
- Delivers store-level insights, including planogram compliance and POS material tracking.
- Identifies distribution gaps and opportunities for route optimization.
2. Pricing Coordination
- Tracks discounts, allowances, and PTR (Price to Retailer) metrics with precision.
- Maintains price books and manages promotional calendars for seamless execution.
- Generates monthly reports for reconciliation and performance tracking.
3. Management Analytics
- Offers insights into sales velocity and brand performance metrics.
- Performs market comparisons and competitive analysis to identify growth opportunities.
- Optimizes inventory and scores distribution execution to improve efficiency.
Impact So Far
Operational Efficiency
- Provided easy access to price updates and promotional tracking, reducing manual effort.
- Improved route planning enhanced delivery efficiency.
- Real-time reporting increased transparency across sales, pricing, and management functions.
Data-Driven Insights
- Provided actionable recommendations through sales velocity analysis and distribution gap scoring.
- Enhanced decision-making with real-time dashboards and performance scorecards.
- Strengthened supplier relationships by streamlining reporting and compliance workflows.
Let’s Shape the Future of Your Business Together
Schedule a free consultation with our team and start exploring your AI potential today.
Meet Us at the Gen AI Summit
Our senior management team will be attending the Generative AI Summit in Austin, Texas, on February 12, 2025. If you’ll be at the event, we’d love to connect and discuss how Tiburon can provide AI solutions for your business or project. Don’t hesitate to reach out—we look forward to meeting you there!
